Content Type For Social Media Platforms

There are different types of social media platforms that you should at least be familiar with for your business’ content. It isn’t necessary to use all of them or have social media presence on each of them, but at least be familiar with it to determine which platforms your business will benefit from. Try to use platforms with the highest ROI (ROI: Return on Investment).

Pinterest is for long, informative and inspiring content. Pinterest is good for businesses with products or blogs, but is poor for fan base growth or businesses who doesn’t have blogs or products. The best types of content to use on Pinterest are:

Infographics
Product Photos
Quotes
Blog Links

Instagram

Instagram is mainly good for short videos. The best types of content to use on Instagram are

Phtos
Quotes
Flat lays

Snapchat

Snapchat is good for videos & photos with captions & emojis. The best types of content to use on snapchat are:

Selfies
Quicksnaps
Behind the scenes
Filters & playing around

Facebook

Facebook is the biggest network. Utilizing Facebook is a good way to gain trust from your clients/customers. It is also good for branding and website traffic, but is bad for exposure and growing a fan base. The best type of content to use on Facebook are:

Updates with video or photo
Videos
Image
Blog Posts
*Jab, Jab, Punch

YouTube

You tube is the 2nd largest search engine. It is good for SEO branding & web traffic, however it is poor for exposure & growing a fan base. Some good content tips for Youtube are:

Explaining/Showcasing Products
Customer Testimonials
Quick Tips
How to’s
FAQs
Trends
Industry News

Just about all businesses and industries can benefit from LinkedIN. LinkedIn is good for recruiters and business blogs, web traffic, and branding, however it is poor for fan base growth or exposure. The best type of content to use on LinkedIn are:

Images
Links to websites
Blog posts
Quotes
Educational Videos
Corporate Updates

X (Formerly known as Twitter)

Twitter is the 2nd Largest platform. It is good for most businesses. It is good for exposure and building a fan base, however, it is bad for website traffic or sales. The best type of content to use on X is: